Cs602 Assignment 3 Solution 2016 Ncaa


MIDTERM  EXAMINATION

Fall 2009

MGT301- Principles of Marketing (Session - 3)

Ref No:

Time: 60 min

Marks: 50

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  12:00:00 AM

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Question No: 1    ( Marks: 1 )    - Please choose one

              A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

       ► Selling

       ► Advertising

       ► Barter

       ► Marketing

   

Question No: 2    ( Marks: 1 )    - Please choose one

              A business can have excellent products and services due to excellent marketing skills and techniques that are essential for a company's success. So what are the requirements needed for today’s marketer to achieve the organization‘s goals?

       ► Neither creativity nor critical thinking skills

       ► Both creativity and critical thinking skills

       ► Critical thinking skills but not creativity

       ► Creativity but not critical thinking

   

Question No: 3    ( Marks: 1 )    - Please choose one  

               A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?

       ► Marketing plan

       ► Marketing strategy

       ► Marketing mix

       ► Market offering

   

Question No: 4    ( Marks: 1 )    - Please choose one 

       Which one of the following phrases reflects the marketing concept?

       ► The supplier is a king in the market

       ► Marketing should be viewed as hunting not gardening

       ► This is what I make, won’t you please buy it?

       ► This is what I want, won’t you please make it?

    

Question No: 5    ( Marks: 1 )    - Please choose one

       Which one of the following options is best to explain the purpose of intranets?

       ► Buying and selling processes

       ► Business-to-business purchasing

       ► Communication among employees

       ► Maintaining customer relations

   

Question No: 6    ( Marks: 1 )    - Please choose one

        What are we going to do? And, how are we going to do? In which of the following categories these two questions fall?

       ► Researching

       ► Planning

       ► Controlling

       ► Managing

   

Question No: 7    ( Marks: 1 )    - Please choose one

             XYZ Company purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts; XYZ Company is considering which of the following strategies?

       ► Product development

       ► Market development

       ► Diversification

       ► Market penetration

   

Question No: 8    ( Marks: 1 )    - Please choose one

           The strategic marketing process is how an organization allocates its marketing mix resources to reach its:

       ► Stated business idea

       ► Target market

       ► Competition

       ► Area of expertise

   

Question No: 9    ( Marks: 1 )    - Please choose one

         Which of the following sets refers to the order or sequence of marketing management functions?

       ► Control – implementation – market planning

       ► Market planning – control – implementation

       ► Implementation – control – market planning

       ► Marketing planning – implementation - control

   

Question No: 10    ( Marks: 1 )    - Please choose one

           General Motors need to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by General Motors?

       ► Mail

       ► Telephone

       ► Personal interview

       ► Population

   

Question No: 11    ( Marks: 1 )    - Please choose one

              A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?

       ► An open-ended

       ► A dichotomous

       ► A multiple choice

       ► A scale

   

Question No: 12    ( Marks: 1 )    - Please choose one

 Currently, you find yourself involved in marketing research. The research you are using is flexible, allows explanation of difficult questions and lends itself to showing products and advertisements. What is this form of research?

       ► Personal interviewing

       ► Online interviewing

       ► Vision phone interviewing

       ► Mall intercepts

   

Question No: 13    ( Marks: 1 )    - Please choose one

 Marketing researchers usually draw conclusions about large groups of consumers by studying which of the following small component of the total consumer population?

       ► Group

       ► Sample

       ► Target group

       ► Audience

   

Question No: 14    ( Marks: 1 )    - Please choose one

              In creating research questionnaires, which of the following is good advice for research specialist to follow?

       ► Use care in the wording and ordering of questions

       ► Questions do not have to be arranged in a logical order

       ► Ask personal questions in the middle of the instrument

       ► Avoid eye contact as it may confuse the respondents

   

Question No: 15    ( Marks: 1 )    - Please choose one

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